Services
Our
Services.
No retainers. Each service has a length and something you leave with.
01
Brand Strategy
A position you can say out loud without wincing.
Interviews · Audit · Positioning · Messaging
A written position you can argue with, not a mood board
A short list of what you are not, which is the useful half
Language for the people who actually answer the phone
How long
Two to three weeks
Starts from
A day in your building, not a questionnaire
02
Identity Design
Drawn for the hardest surface first. Everything easier comes free.
Mark · Wordmark · Type · Color
A wordmark that stands beside it, never inside it
One mark, drawn with its construction shown
Color and type chosen against your worst surface, not a screen
How long
Four to six weeks
Starts from
The surface that punishes you most
03
Naming
Names that survive a trademark search and a bad phone line.
Territories · Longlist · Screening · Rationale
A screened shortlist with the reason each one survived
Three names we would defend in the room with you
The sentence that introduces it, because a name never travels alone
How long
Three to four weeks
Starts from
What you must never be called
04
Brand Systems
Rules and files the person on your team will actually use.
Guidelines · Files · Templates · Handover
Files in the formats your suppliers ask for, named the way they ask
Drawn minimum sizes and stated tolerances, surface by surface
A working session with whoever will use them, supplier on the call
How long
Two to three weeks
Starts from
A list of every surface you really print on
We prefer
this order.
How the studio works →
01
We find out what you are.
Interviews, a look at everything you already have, and a written position you can argue with.
02
We draw.
Fewer directions than you expect, each finished enough to judge, each tested on the hardest surface first.
03
We hand it over properly.
Files, rules, and a working session with whoever will use them. We stay reachable after.
Not sure where
to start?
Tell us what is broken in the current identity. We will say which service it is, or that you need something else.